AP/San Jose, Calif. Samsung is intensifying its efforts to make people’s lives easier while increasing their reliance on a gadget that is with them virtually everywhere by incorporating artificial intelligence into its upcoming Galaxy smartphone series.
The second generation of Galaxy S25 devices, which were announced Wednesday in San Jose, California, are made for the AI era, a trend that market leader Apple entered last September with the release of the iPhone 16. With the exception of a faster processor and a more potent ultrawide lens for the camera, the Galaxy S25’s hardware is mostly identical to that of the previous model.
Samsung is positioning the Galaxy S25 as a “AI companion” in its next phase, which will enable it to learn people’s routines, anticipate their needs, and extract more requests from conversations. It will also be able to perform more technological tricks, like removing unwanted sounds from videos or recognising the name of a song when asked.
The new Galaxy phones’ AI is built to switch between apps in order to retrieve, compile, and organise data, entertainment, and other stuff that is saved on the devices. The AI on the Galaxy S25 will be able to generate personalised digital dossiers on users’ behaviour patterns and other distinctive features, which Samsung is referring to as a “personal data engine,” in an effort to make the technology even more necessary.
According to TM Roh, the Samsung executive in charge of its cellphones, “everything you see here is the beginning of a new reality.” “You can now do things you thought you would never be able to do.”
Samsung claims that its technology would protect customers’ privacy while simultaneously snooping into their lives, just like Apple has been doing with its AI features. The main way that Samsung is offering protection is by storing all of the knowledge that its AI system has accumulated on the Galaxy devices in a digital fortress that the company has named after Fort Knox, the Kentucky Army base that is adjacent to the US government’s gold repository.
Samsung’s Galaxy S25 phones, which start at $800 for the regular model, $1,000 for the Plus variant, and $1,300 for the Ultra model, are unchanged from last year’s price hike. The phones will go on sale in retailers on February 7.
Thomas Husson, an analyst at Forrester Research, believes that while AI is not yet a major factor in smartphone purchases, the Galaxy S25 models “will offer a more intuitive user experience with more integrated vocal and cross-app experiences.”
After seeing an increase in sales due to the previous year’s focus on AI, Samsung is increasing its investment in the technology. According to the research firm Canalys, the South Korean corporation sold 32 million Galaxy S24 smartphones between January and September of last year, a 25% rise over the same period the year before.
However, cheaper smartphones from Chinese rivals hampered Samsung’s performance in the lower end of the smartphone market. The research group International Data Crop claims that this is one of the reasons why Samsung’s overall smartphone shipments decreased by 1% last year, putting it just behind Apple in the global market.
The Galaxy S25 will rely significantly on artificial intelligence (AI) technologies developed by Google, the company that makes Android, the free operating system that Samsung has long utilised for its smartphones, just as the models from the previous year.
The Galaxy S25 will be the first Android phone to use some of the new AI tricks, such the ability to use Google’s “circle to search” technology to instantly identify the song title of music playing in a video. Later this year, other Android phones will follow. Additionally, Google has been adding more AI to its Pixel phone, but it still lags far behind the iPhone and Galaxy.
