The luxury all-terrain SUV, ROX 01, made its debut at the LEAP 2025 show, marking the formal entry of the Chinese luxury new energy vehicle company ROX Motor into the Saudi market. Sales have already started, and the company has already secured many orders. Furthermore, ROX Motor formally inaugurated its first Saudi dealership in Riyadh in collaboration with the Laith Al-Obaidi Group, offering local clients a more thorough and practical automobile purchasing experience. Later this month, the brand’s flagship Saudi store on Khurais Road is scheduled to open.
Aligned with the global transition toward sustainable mobility, Saudi Arabia’s Vision 2030 programs give a unique market opportunity for ROX Motor to play a leading role in the country’s automotive future.
“Our involvement in LEAP is only the first step in our long-term commitment to the Saudi market,” stated Jarvis Yan, co-founder and CEO of ROX Motor. In order to make sure that our goods and services completely meet the needs of the regional market, we have adapted our approach to fit the cultural landscape, consumer preferences, and legal framework of the nation. As part of our goal for sustainable expansion, we are thrilled to announce that we will be introducing a new worldwide model in the second half of this year. We intend to release one new model per year.
In keeping with Saudi Arabia’s sustainability objectives, ROX 01 demonstrates this dedication by incorporating extended-range technology and providing zero emissions in electric mode and exceptional fuel efficiency in extended-range mode. Its intelligent driving technologies offer an outstanding experience for daily and urban driving, while its all-terrain capabilities facilitate smooth navigation over Saudi Arabia’s varied landscapes, which include rocky mountains and vast deserts.
ROX Motor has further strengthened its commitment to Saudi consumers by incorporating market-specific innovations, such as Arabic voice interaction controls and climate-specific adaptations like UV-blocking electric sunshades, an electric drivetrain cooling system, and a high-capacity air conditioning system.
Further illustrating the brand’s emphasis on offering locally tailored solutions for clients in all markets, ROX Motor has also inked Memorandums of Understanding (MoUs) with Stellar Gate Games, a joint venture between NetEase Games and Sandsoft, and COFE, a prominent digital coffee platform, to collaboratively promote the development of ROX 01’s intelligent in-car cabin and outdoor lifestyles in Saudi Arabia.
In more than 20 countries, including Saudi Arabia, Qatar, Kazakhstan, and the United Arab Emirates, ROX Motor has established sales and service networks and received over 10,000 orders for the ROX 01 since its global expansion started in 2024. The ROX 01 currently holds the third position in the luxury SUV market, behind only the Land Rover Defender and Range Rover. ROX Motor is well-positioned for future expansion with a strong base and a clear strategic goal, offering clients in Saudi Arabia and abroad cutting-edge, opulent, and adventure-ready products.
