Following numerous former employees’ accusations of harassment, favouritism, and emotional suffering within the company, Matilda Djerf, the founder of the Swedish fashion brand Djerf Avenue, has responded to grave claims of creating a poisonous work environment.
In a response to Swedish news organisation Aftonbladet, Djerf—who was included in Forbes’ 30 Under 30 list in 2023—addressed these charges.
“I take the criticism that has come forward very seriously and want to be clear that a safe and respectful work environment is crucial for me, both as a person and as the founder of Djerf Avenue,” Djerf said in a statement. “I sincerely regret if my actions have caused any staff member to feel mistreated or unprepared for their position. I’m sorry that some employees have had such experiences, but it was never my desire to contribute to a workplace that badly impacts anyone.”
matilda djerf Born:Â April 8, 1997 (age 27Â years)
